The Bentley Continental GT Supersports reveal at the Detroit Autoshow.
We revealed the Bentley Continental GT SS outside in the snow in The Belt, an outsider artist alley in Detroit. The event featured an entryway with a digital “factoid” galley experience, a 25ft LED wall, immersive sound projection, and the reveal event was streamed live for Bentley’s social channels / partners.
On this project I co-crafted the CX flow, led the creative direction on the gallery experience, directed Run Of Show, and collaborated on the experience design and art direction for the event with my team.
