Seasonal experiential event work for Lamborghini North America.
My team designed creative pieces and produced all the seasonal experiential events for Lamborghini – Esperienza, Summer / Winter Accademia, Pilota, Giro, Monterey Car Week, etc. Digital apps and lead capture experiences for these events, like the Giro App, were also developed by the team.
On these projects / events I crafted the CX and UX flows, led the digital design and experience design, and collaborated on the art direction as well as the Run Of Show for the events with my team.
