Social & broadcast pieces for the launch of JJ Watt x Reebok’s shoe The JJ 1.
For the release of JJ Watt’s first shoe for Reebok, my team worked directly with JJ to craft the story as well as the tagline Hunt Greatness. These two pieces were shot over 3 days in an aircraft hangar repurposed to emulate some of JJ’s daily workout regimen.
My role on the project was to help craft the tagline, develop the storyboards, provide general art direction, craft the edits, and assist in the post production and the delivery of all assets.