North American event site designed for Lamborghini Of North America’s seasonal events.
We crafted a “Single Destination” for guests to register for Lamborghini’s suite of seasonal events. This also provided Lamborghini the ability to track guests interest, manage event registration, and event information while presenting a cohesive digital brand presence.
On this project I evaluated the existing analytics with my strategy team, crafted the CX flow and the UX, co-led usability tissue sessions, led the experience design and art direction, assisted in the delivery of all development assets, and provided guidance on further digital branding.
