The new flow, look & feel developed for Alight.com.
We were tasked wih creating a new digital brand system for Alight.com. After a full CX and ADA evaluation we crafted a suite of wireframes, UX prototype, and a modular CSS design system built in Umbraco to allow for a greater level of speed and flexibility for the creation of new site content.
On this project I evaluated the existing analytics with my strategy team, co-crafted the CX flow, co-designed the UX, co-led usability tissue sessions, led the experience design and art direction, and provided guidance on further digital branding and ADA responsibility.
