Exploration & adventure story touch screen experience for USAA Auto Circle.
A touch screen open road adventure experience for USAA Auto Circle to promote awareness at various events. This unique experience was crafted using physical models, practical model scene staging, and a variety of practical lighting effects – all digitally captured and composited.
For this project I co-crafted the CX journey with our UX team, provided guidance for the practical effects, co-captured the stills of the models and practical scenes we constructed, and collaborated on the experience design and art direction with my team.
