JKF DOOH activation for Broadway x Barclay’s.
We crafted a shareable lead capture experience for Barclays x Broadway at JFK airport in NYC. A user could capture video of themselves transformed into memorable broadway characters and share it via their personal social channels while entering to win a preloaded Barclay’s Mastercard.
On this project I co-crafted the CX flow, crafted the UX design, led the experience design, co-led the art direction, and provided guidance on further digital branding and ADA responsibility.
