The Lamborghini Huracán LP 580-2 global debut in LA.
We revealed the Lamborghini Huracán LP 580-2 at private gallery in LA. The event included an 10ft LED wall, a smaller bank of 4 screens, and a bespoke stage. The off-road themed elements for the event were crafted using a combination of practical effects and 3D models.
On this project I co-crafted the CX flow, co-led the creative direction on the reveal, provided art direction for the practical dust / dirt effects, directed Run Of Show, and collaborated on the experience design and art direction for the event with my team.
