The Lamborghini Huracán RWD Spyder premiere in LA.
We revealed the Lamborghini Huracàn RWD Spyder at a private mansion in the Hollywood Hills. The Spyder was revealed resting on a structure giving the vehicle an air of weighlessness as an allusion to water. The event included an 18ft LED wall, projection mapping, and story moments.
On this project I co-crafted the CX flow, co-led the creative direction on the reveal, directed the Run Of Show, and collaborated on the experience design and art direction for the event with my team.
