The new branding, flow and look & feel my team developed for Flyr.com.
We were tasked with creating a new brand system for Flyr and a refresh for Flyr.com. In an agile process, we designed their new brand elements / language, UX, and a modular CSS design system alongside a full CX and ADA evaluation.
On this project I evaluated the existing analytics with my strategy team, co-crafted the CX flow, led the UX design, co-led usability tissue sessions, co-led the digital branding, led the experience design and art direction, and provided guidance on further digital branding and ADA responsibility.
